If you’re anything like us at Superkynd, you care deeply about what you wear, buy, and support. You believe that every decision—from the clothes on your back to the accessories in your bag—is an opportunity to make a difference. That’s why we’ve curated this guide to Swiss sustainable brands we genuinely love and trust.
Whether you're a conscious shopper, a busy mom trying to reduce your family’s footprint, or simply exploring how to live more kindly toward the planet, these brands are rooted in ethics, transparency, and style. And yes, they’re all proudly Swiss.
avani.ch
With a name that means "earth" in Sanskrit, Avani creates timeless, effortless fashion using organic and recycled fabrics. Their pieces are beautifully minimal, designed to outlast trends, and manufactured with deep respect for both people and the planet.
moi-basics.com
This label is a minimalist’s dream. Moi-basics offers essential wardrobe staples that are clean-cut, neutral, and versatile. Their commitment to sustainability goes beyond materials—they focus on lasting quality and slow fashion ideals.
moyakala.com
Say goodbye to fast-fashion lingerie. Moya Kala crafts intimate wear and swimwear that’s as ethical as it is elegant. Every piece is made from sustainable materials and manufactured under fair conditions in Europe.
paarsocks.com
Brighten your outfit (and your impact) with Paar Socks. These fun, high-quality socks are designed and made in Switzerland with a transparent, ethical supply chain. Every pair feels like a small but mighty eco-statement.
puraclothing.com
True to its name, Pura offers pure, minimalist designs made from organic cotton. The brand’s DNA is rooted in radical transparency and a genuine desire to do things differently in fashion—starting with planet-friendly choices.
tiasandolives.com
More than just fashion, TĂas & Olives is a lifestyle brand crafting home goods and accessories with heart. Every item tells a story of traditional craftsmanship, intentional design, and sustainability.
sanikai.com
As one of the first vegan fashion labels in Switzerland, SANIKAI is blazing a trail for ethical elegance. Their collections are crafted in Zurich using natural and recycled fabrics, offering refined pieces with a clean conscience.
nikinclothing.com
Buy a hoodie, plant a tree. NIKIN’s business model is simple and powerful. Their cozy, outdoor-inspired apparel is made using eco-conscious materials and supports global reforestation with every sale.
carpasus.com
For those seeking menswear with integrity (hello sustainable dads!), CARPASUS offers sleek shirts and essentials made from organic cotton in fair working conditions. It’s timeless fashion with a clean environmental slate.
oysurf.com
From yoga flows to salty beach days, Oy offers activewear and swimwear that looks great and respects the earth. Their pieces are made from recycled ocean plastics and are built to move with you—and last.
qwstion.com
This Zurich-based brand created Bananatex®, a world-first fabric made from banana plant fibers. Their bags are a perfect blend of functionality, sustainability, and urban chic—ideal for everyday errands or weekend escapes.
freitag.ch
Freitag needs no introduction. They’ve turned used truck tarpaulins into cult-status bags. Each product is a one-of-a-kind, upcycled masterpiece that proves circular fashion can be bold, beautiful, and durable.
namuk.com
Parents, meet your new favorite kidswear brand. Namuk designs sustainable outdoor clothing for little adventurers, using high-quality, durable fabrics that stand up to mud, wind, and years of play.
baabuk.ch
Wool shoes that are warm, breathable, and ethically made? Yes please. Baabuk uses wool from ethical farms and produces their shoes in family-owned workshops, making each step a sustainable one.
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Living sustainably doesn’t mean giving up style, comfort, or self-expression. These Swiss brands are proof that conscious living can look (and feel) amazing. So next time you’re updating your wardrobe or shopping for your family, consider supporting a label that shares your values.
At Superkynd, we’re all about making sustainable living joyful, practical, and inspiring—and it starts with choices like these.
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